How to Set Up a Successful Craft Market Stall

Craft markets are thriving across West Sussex — from bustling town centres like Chichester and Horsham to seaside gems like Worthing and Littlehampton, as well as charming rural villages. These markets are not only a place to sell your products, but also an opportunity to showcase your brand, meet customers face-to-face, and be part of a supportive creative community.

But how do you make your craft market stall in West Sussex stand out? At BE Events, we’ve hosted countless artisan markets and craft fairs, and we know exactly what makes a stall inviting, effective, and profitable.

Whether you’re completely new to craft fairs or looking to refine your existing setup, this guide covers everything you need — from display techniques and customer engagement to practical tips for our West Sussex weather. And if you’re ready to take the next step, you can apply now to join our events.

Why Craft Markets in West Sussex Are So Special

West Sussex has a unique mix of:

• Tourist-friendly towns: Arundel, Chichester, and Petworth attract visitors who love to browse local handmade goods.

• Coastal communities: Seaside markets often see higher footfall in spring and summer, perfect for smaller impulse buys.

• Village fairs and seasonal events: These draw loyal local shoppers who value authenticity, heritage, and community.

Customers here are often looking for quality, handmade character, and a connection with the maker. That means your stall is more than just a table — it’s your storytelling space.

Step 1: Plan Your Stall Before the Event

A successful stall starts well before market day.

• Research the event: Each craft fair in West Sussex has its own atmosphere. Visit in advance if you can to see how stalls are arranged and which styles attract the most attention.

• Choose your products wisely: Avoid overloading your stall. Instead, curate a mix of:

  
  

  • Small, affordable items (perfect for impulse buys).

  • Mid-range products (ideal gifts).

  • A few higher-value statement pieces (to showcase your craftsmanship).

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• Mock-up your display at home: Practice setting up your stall on the same size table. Take photos, step back, and adjust until it feels balanced and professional.

Step 2: Design a Standout Stall Display

Use Height and Layers

Flat tables look uninspiring. Instead, create interest with:

• Shelves or crates stacked at different heights.

• Risers or display stands to highlight special pieces.

• Hanging displays for prints, jewellery, or textiles.

Keep It Tidy

• Use tablecloths that reach the floor (this also hides storage underneath).

• Iron fabrics and dust off displays.

• Avoid overcrowding — leave some negative space so each product has room to shine.

Brand Your Stall

• A simple banner or sign with your business name is essential.

• Stick to a colour palette across tablecloths, packaging, and props for a cohesive look.

• Make sure your stall reflects the style and personality of your craft.

Step 3: Make It Easy for Customers to Buy

Nothing should get in the way of a purchase.

• Clear pricing: Every product should be priced — either individually or by group. Customers don’t like to ask.

• Flexible payments: Many shoppers at West Sussex craft fairs expect card payment. Bring a card reader (SumUp, Zettle, or Square are popular) and keep some change for cash buyers.

• Smart packaging: Offer simple branded bags, eco-friendly wrapping, or even tissue paper. Packaging adds perceived value and turns your product into a ready-made gift.

Step 4: Tell Your Story

One of the most effective techniques at a craft market is storytelling. People love to know the “why” and “how” behind what you do.

• Share the inspiration behind your craft.

• Talk about your materials — especially if they are sustainably or locally sourced in West Sussex.

• Consider a small sign with “About the Maker” to highlight your background and process.

This personal touch transforms your stall from just another display into an experience.

Step 5: Engage with Visitors

Your attitude at the stall can make or break sales.

• Be approachable: Smile, greet people warmly, but avoid being pushy.

• Start conversations naturally: Ask if they’ve visited the market before or what caught their eye.

• Encourage interaction: If possible, let people touch, try, or test your products. Provide mirrors for jewellery or textiles.

• Offer takeaways: Business cards or flyers help customers remember you if they want to purchase later online.

Remember: people often buy from people they like.

Step 6: Prepare for West Sussex Weather

Outdoor markets are common across West Sussex — from sunny seaside fairs to breezy village greens. Always be ready for the elements:

• Bring a sturdy, weatherproof gazebo with proper weights.

• Pack waterproof covers for your products and boxes.

• Keep extra layers and sun protection handy — the South Coast weather can change quickly!

Step 7: Add Extra Touches to Stand Out

• Lighting: Battery-powered fairy lights or spotlights make your stall glow, especially at winter and Christmas markets.

• Props and décor: Rustic crates, natural wood, or coastal-inspired props tie in beautifully with West Sussex’s character.

• Special offers: Group products into “gift bundles” or run a small promotion (e.g. “Buy 2 get 1 free on cards”) to encourage larger sales.

Step 8: After the Event

Your work isn’t done once the market closes.

• Reflect on which items sold best and which didn’t.

• Follow up with new contacts — email sign-ups, Instagram follows, or wholesale leads.

• Tidy and restock your display kit ready for the next market.

Consistency and preparation help you grow steadily as a stallholder.

Common Mistakes to Avoid

1. Overcrowding the table — too much choice overwhelms customers.

2. No prices — many people walk away if they can’t see what things cost.

3. Unbranded stall — without signage, customers may not remember you.

4. Only taking cash — you risk losing sales when shoppers expect card payments.

5. Lack of engagement — sitting silently behind the table feels uninviting.

FAQs About Craft Markets in West Sussex

Do I need insurance to trade at craft markets?

Yes, most organisers (including BE Events) require public liability insurance.

How much stock should I bring?

It depends on your product, but bring enough for a full table plus backup to restock. Quality is more important than quantity.

What are the busiest times for craft fairs in West Sussex?

Spring and summer bring tourist crowds, while autumn and Christmas markets are peak shopping seasons.

Can I share a stall with another maker?

Some markets allow this. Always check with the organiser first.

Ready to Apply for a Stall in West Sussex?

Craft markets are one of the best ways to grow your business, meet new customers, and become part of a vibrant local community. By following these setup tips — from professional displays to authentic storytelling — your stall will stand out for all the right reasons.

If you’re ready to showcase your craft at some of the best artisan markets and craft fairs in West Sussex, we’d love to hear from you.

👉 Apply now for a stall at BE Events and join a thriving network of makers, creators, and small businesses across West Sussex.